The Unsinkable O

There?s more to Oreo?s longevity than marketing, of course. National Biscuit also released the Mother Goose Biscuit (?a rich, high class biscuit bearing impressions of the Mother Goose legends,? according to company marketing materials) and the Veronese Biscuit (?a delicious, hard sweet biscuit of beautiful design and high quality?) with similar ad campaigns in 1912, but neither took off like Oreo. In a 1981 article titled ?Creative Eating: The Oreo Syndrome,? folk historian Elizabeth Mosby Adler argues that part of the sandwich cookie?s appeal is that it allows people to bring their own personal style to eating. Like fried eggs, layer cake, and corn on the cob, the Oreo lets consumers make choices?they can gobble it whole, disassemble it, eat the best part first or save it for last. In contrast, there?s really only one way to eat a chocolate-chip cookie. Eating an Oreo can also be an addictive kind of challenge. It?s not easy to separate the wafers while leaving the frosting intact or to peel the frosting away in a single slab. Of course, if you fail, you can just try, try again. Eating an Oreo lets non-cooks participate in the creative aspect of food.

Source: http://feeds.slate.com/click.phdo?i=b32b106bb09232b1c6d18eceff9e75fa

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