Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. ? Learn More
Noom Weight Loss Coach, an Android app that has seen over 5 million organic downloads, has just undergone a major redesign. The usual wheel on the homescreen has been replaced with a task list that shows all of your progress and goals at a glance. The exercise function has also been revamped to seamlessly integrate the pedometer into everything you do, letting you track your steps with your phone.
The app has added rewards and motivational features to increase engagement, along with a few new food tracking abilities. The idea is that you shouldn?t have to input very much information ? just the bare necessities ? and Noom will do the rest on its own to help you lose weight.
The app has also hit some major milestones with the launch of this new version, including 10,000 daily installs for Noom apps and 13.5 million cumulative downloads for Noom Inc.
The company reports that 86 percent of active members have lost weight, with an average of 4.2 pounds per user. Samsung and Verizon have also been impressed, making Noom the default fitness partner on Samsung Smart TVs and Verizon?s first mWell partner.
The new version of the app is rolling out over the next couple weeks, so if you feel like checking it out head on over to the Google Play store and install the app.
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